https://www.slideshare.net/AdamsMarley/dave-hangman
Dave hangman from AdamsMarley
Friday, 22 October 2021
PRACTICE TASK 02: HOW TO WRITE A STORYBOARD/SHOOTING SCRIPT
Resources
https://www.youtube.com/watch?v=NPrkxj2MyZI
Friday, 8 October 2021
Wednesday, 6 October 2021
Statement Of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1: 200-250 Words
Lifestyle Magazine
My brief is to create a Lifestyle magazine, it states that my target audience is for a primarily 16-25 year old middle market aspirational group. With 'Sync' magazine I will intend to effectively use audience, representation, industry and media language to communicate my ideas towards my target audience. My product will cost a price that is reflective to similar products in this industry, this means that my product can aim to be a competitor in this market. After doing some research into the codes and conventions of lifestyle magazines I found that I would need to make sure that my product is recognisable in this genre, however there needed to also be instances of differences in order to keep my product new and sellable. I also understood that to meet the requirement of my brief I would need to use original imagery, this would mean using research of lifestyle magazines to see the level and type of images I need to take. However, I also have realised that without instances of differences, my product will be boring.I will also use media language to communicate meaning across my production, I will learn this by using research of lifestyle magazines.
Lifestyle magazine website
The same house style will be used soon my website. The use of the font 'Stencil STD' as a house font will be a clear sign of my brand. The use of the colours white and black will be the main colour way of my website as this adheres to the research I took on the favourite colours of my target audience. I also found when researching that the websites tended to include the masthead on each page which helps to reinforce brand identity and house style. I will do this by using the 'SYNC' logo on the top of each page and also using it on front covers of my magazine. Following my research I found that my target audience liked topics such as sport, fashion, travel and so I have decided to include adverts on these topics. I aim to include articles that my target audience will enjoy reading, to do this I will use the results from my audience research to find the most suitable topics to include. From my own research I found that health, fashion, social media, and celebrity gossip were popular topics in lifestyle magazines. The audio-visual aspect of my website will be in the form of a message from the editor of sync magazine explaining how they got to where they are today. From my research I found that most lifestyle magazines will include a written editors note and so I decided that in order to keep my website modern and trendy I will film mine. I will also include social media links as these are a new media form that will help my audience be a part of the magazine and will allow me to find a wider audience.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Product 2 150-200 words
I intend to link my media products. My brief includes 2 front covers, I will aim to link these by using a house font in both issues. This will help me demonstrate my knowledge and understanding of the digital convergence of my product. I will link both the print version of "SYNC Magazine" and the online, website version by firstly, keeping a house theme. I will do this by using mainly the 'Stencil Std' font on both pieces. I will also keep the design in both pieces similar, I will do this by keeping a minimalistic QR codes which will contain a link to the website. By doing all of these things, I will conform to the brief and will also effectively link my media products, thus demonstrating my knowledge and understanding of the digitally convergent nature of my media product.
Website
Audience Research Production
In order to make sure that my production was accurate to the brief, my production needed to be appropriate for the age range of 16-25. This meant that I would have to speak to people of this age range so that the topics within my production would be fitting to the brief. In order to do this I sent out an email to students within my school who would be in the 16-19 age range. This helped with some of my target audience, however, I still needed to cover the 20-25 range.
(Attached below is the email I sent to students)
I also knew a boy (24) and a girl (21) who were happy to give their opinion on the topics they would expect to see in lifestyle magazines. They also helped me gain knowledge on some of the features I would need to include as these were essential to magazines.
The results
From the research from my students I found that, sports, music, fashion, health were all elements that they would want and expect from a lifestyle magazine. This info was very helpful as it gave us basis to start the contents page and stories to use. The students also suggested that as it was a lifestyle magazine, many people lead different lives and so the magazine shouldn't focus one one area, as it will narrow the sales. The boy I knew, helped me see that he would expect something political to be included. He also said that there should be a house font for magazines. This will be helpful as it will help me link both products together. The girl that I spoke to had helped me as she said that it should work for both boys and girls, it should be focused not on gender, but the stories. She also helped me as she suggested that I include issue numbers and barcodes as these always are on lifestyle magazines and without this it will not look professional.
Audience research Website
I carried out a survey for the aspects and elements that people within my target age would expect to see in a website for a lifestyle magazine. I. carried this out using email as this was the most effective way for me to get in contact with a lot of people within my target audience.
(Attatched is the email I sent out)
My results: From the approximate 150 replies, we found that the most important thing for these websites to have would be a house style, this meant that the font of the website should also be the font that is used within the actual magazine. We also found out that it was important for us to make the website engaging. This meant that there should be features that the user can be involved with. For example, a contact us page, or a subscribe button. Using this research I will be able to make a more accurate website
Planning Production
To help plan my production i believed it was important to create mock versions of my magazine, this would help me see areas of improvements so that the same mistakes would not be made when creating my two productions.
Planning Website
https://adamsmarley2004.wixsite.com/syncmag
This was my first attempt at a website for my magazine, I attempted to create a website that was similar to others in this genre however, my images were misplaced and the layout was poor.
Website
Instructions
Reminder link to website --> https://adamsmarley2004.wixsite.com/sync
Link to hyperlinked page --> https://adamsmarley2004.wixsite.com/sync/about-us
Explanation of how to navigate to it from home page (detailed)
From Home page, click on 'About us' in directional bar at top of Home Screen.
Description of audio-visual element plus directions to it - My audio visual is an editors note, it is the editor detailing how he became the editor and his views. To find this, go to 'About us' from the directional bar on the top of the Home Screen.
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